A study on the place of cultural intelligence in the sustainable development of tourism in East Azerbaijan Province
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Abstract
The main goal of this research is to "investigate the relationship between cultural intelligence and the sustainable development of tourism in East Azarbaijan Province". Their number is assumed to be unlimited and the estimated sample is equal to 385 people, which was taken from the society by stratified random sampling method. To collect data, two items of the cultural intelligence and sustainable tourism development questionnaire were used. Chi-score and Kendall's functional test were used to analyze the research hypotheses. The results of the research showed that: the analysis of the main hypothesis showed that there is a significant relationship between cultural intelligence and the sustainable development of tourism in East Azerbaijan province. Chi-square obtained with 4 degrees of freedom is equal to 133.8, which is statistically significant at the level of 0.01. Also, Kendall's "b" coefficient is equal to 0.43, which is statistically significant and shows that the intensity of the effect of cultural intelligence as an independent variable on the sustainable development of tourism in East Azerbaijan Province, as a dependent variable, is equal to 0.43. In other words, 43% of the variance of the variable of sustainable development of tourism is explained through cultural intelligence. Hypothesis analysis Sub-sections showed that there is a positive and significant relationship between cultural intelligence and cultural, environmental, economic and social dimensions of sustainable development of tourism in East Azarbaijan province. The obtained chi-square values are 59.47, 164.27, 94.03 and 88.59 respectively, which are all significant with 0.99 confidence.
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